A 70-year-old today looks very different to the year 2000. They’re online for a start, healthier, digitally savvy and more culturally aware. In short, an elderly consumer is now far closer to a young 20-something in terms of behaviour than ever before.
Archives for November 2025
For Parents Doing It Alone, Every Small Victory Is a Big One
Approximately 30% of households with children living in them in the United States are single-parent families. In situations where a child is being raised primarily by one person, everything becomes more than twice as hard.
Back To Basics: What I Learnt About Skincare After A Year Of Travelling
The world of skincare can feel extremely overwhelming, with so many different products out there and 15-step skincare routines that people believe are a must. I used to be a part of the cycle, not going to bed before my 20-minute skincare routine was complete, swearing by every step and endless skincare treatments as an essential.
Here There Be Dragons
Ninety nine years ago, Explorers Club member William Douglas Burden mounted an expedition to the island of Komodo in the South Sunda Islands to research and obtain the first film footage of the island’s monstrous lizards. Just recently another Explorers Club member, George Burden (the author) followed up on his cousin’s journey with one of his own.
The Power of Empathy in a Profession Built on Healing
Empathy, often dismissed as a ‘soft skill,’ is, in reality, the critical foundation upon which trust, adherence, and resilience are built. It is the language that translates complex medical data into human understanding.





